Marketing and Communication Leader with 20+ years of international experience across brand strategy, digital innovation, and creative direction. Proven track record in guiding corporate transformation, strengthening brand identity, and delivering impactful communication strategies for top-tier brands in automotive, fashion, luxury, and cultural industries. Experienced in brand curation, public speaking, and technology-driven market development.
Applied Cases
Tech
At MoCDA, technology innovation and brand awareness strategies built a museum that thrived in the digital realm, contributing to a market at its inception. Through artist storytelling, innovative platforms, digital-based experiences in the metaverse and in-person outreach, the museum elevated contemporary digital art, expanded global accessibility, and redefined how it’s collected, preserved, and experienced.
Automotive
The foundations of Zard were strengthened around craftsmanship and heritage, with a strong focus on product communication that positioned exhaust systems as symbols of quality. Beyond product excellence, tailored strategies were developed around different rider identities, each reflecting unique values and experiences, to foster a stronger bond with both the brand and the motorcycle community.
Luxury
Exclusive curatorial insight and knowledge became the pillars for enhancing the desirability of design objects. By bringing to light the voices of designers and publishers whose creations became milestones in design history, Cambi Auction House elevated their cultural significance, deepened collectors’ appreciation, strengthened bidding confidence, and ultimately added value to the final bids.
TALKS
SEPT/22
NFT Arte e cultura – Turin
JUN/22
Audizione su certificati digitali di unicità nell’arte – Rome
JUN/22
MEET DIGITAL CULTURE CENTER
European Meeting, the New Atlas of Digital Art – Milan
JUN/22
STEP ITALY
NFT e regolamentazione – Milan
MAY/22
PARATISSIMA
Known Origins: La Crypto Arte, dalla genesi al Metaverso – Turin
MAY/22
BLOCKCHAIN REVOLUTION
Proof of Value: Lo stato dell’Arte all’intersezione con la tecnologia blockchain – Trento
MAY/22
RECONTEMPORARY
DEL / ERASE: Nuovo Sistema Arte – Turin
MAY/22
TMINT – LE BOOK
Into the Metaverse! – Milan
MAY/22
The Future Will be Curated – Istanbul
MAY/22
NTF e arte, bolla o rivoluzione? – Milan
APR/22
Art Curation in the Digital Age – Lisbon
MAR/22
DRIN ▸
NFT, Metaverse, Web 3.0 – Bozen
JAN/22
PARADIGMA
Crypto Arte e Non Fungible Token – Milan
OCT/21
ODEC – INSIGNUM – ADI
L’arte digitale è davvero un buon affare? – Milan
OCT/21
MIA – Milan Image Art Fair
Digital Art e NFT – Milan
SEPT/21
Digital Art e NFT – Milan
SEPT/21
REA! ARTE
NFTs: Digital Revolution – Milan
JUN/21
DYSTOPIAN VISIONS
Collective Moments / The Collector’s Toolbox – Milan
LECTURES
FEB/25
IAAD
Ex-Machina: Re-imagine Design in the AI Era – Turin
APR/22
UNIVERSITÀ CATTOLICA
Crypto Art & new digital market – Milan
MAR/22
EUROPEAN SCHOOL OF ECONOMICS
New digital market – Milan
DEC/21
NABA
NFTs, the new art space – Milan
DEC/21
AIO BLOCKCHAIN
MasterZ – Online
OCT/21
ACADEMYQUE
NFT Space, a new art system – Online
BRUNO PITZALIS 2025 – ALL RIGHTS RESERVED